With a professional background in social media marketing, I am now a full-time content creator that collaborates with brands to bring their campaigns to life. As a beauty enthusiast, my clientele lean into that industry. As a content creator with communities on Instagram, TikTok, and LTK, my goal is to empower other makeup nerds or novices looking to get creative or grow their confidence in the beauty world without breaking the bank. My brand is about empowerment, approachability, and creativity. I achieve these values through an authentic and approachable tone throughout my content that encourages trust and a unique dialog missing in the beauty content sphere.